Category: Past Prime PR Pursuit

April 17, 2018

Why Desi’s race means so much…to so many

This is why Desi’s win, under those conditions, feels like a win for us.

March 29, 2018

Are you ready? NOPE!

So what should we do when the stranger standing on the start line casually leans over and quips, “You ready?”

March 22, 2018

Half-Ass It! Please!

But these gusto-guided catchphrases can become problematic when they shift from being bumper stickers to training philosophies.

February 25, 2018

Ditching Data

When the data dive takes you into the abyss.

January 23, 2018

The Guilt Sword

The key is reframing when and why we feel guilty. Rather than wallow in guilt over "missing" a workout, we need to train ourselves to feel guilty when we don't do what's best for ourselves, not what's best for our Strava profile.

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